5 Easy Tips To Ensure You Stay Ahead Of The Social Media Dance
Do you have an online marketing strategy for your business? Or is marketing online something that gets pushed to the rear of the queue on the “To Do” list … or gets fitted in when you remember on an ad hoc basis.
Let me show you how simple marketing can be once you get clear on what you want to achieve and how you too can crush the procrastination that is holding you back from the success you know is within your reach.
1. Decide which social media tools are going to work best for you and best for your business. At this stage don’t worry about trying to master them all right away, rather pick one or two that compliment each other, such as blogging and Facebook.
Become an expert in those two arenas first, and then add in another one or two that further extends your message to your ideal audience when you feel comfortable.
2. Schedule a time, be it 30 minutes every other day or 1 hour every week to sit down, write your blog article and get it posted to your website. More time is best, but don’t beat yourself up about not having as much time as you would like. Make the most of the time you do have! Key to it all is consistency. Show up regularly – it is far more effective than only showing up occasionally.
It may seem obvious, but it is such a simple thing that it often gets overlooked and forgotten about, but making an appointment with yourself each week, or every couple of days, whatever you decide is best for you and you can manage to continue “no matter what” to carry out your online marketing strategy.
3. Get really clear on who your audience is. Create a special person who is your best customer or client and imagine they are with you when you write sales material, blog posts, articles, website content. Imagining you are talking to them as you write helps you attract the right audience for your business. It will speak to them, drawing them in and allowing them to learn more about you and your products or services.
4. Outsource your article writing. Article writing is a fantastic way to help the search engine optimization of your website, blog and other social media sites, such as Facebook, Twitter, LinkedIn and Google+.
If writing is not your thing, let others take the strain and create keyword rich articles that showcase your expertise in a way that immediately connects with your audience and delivers leads and sales for your business.
5. Going one step further with article creation and using a submission service, you can create hundreds of permanent inbound links to your website that are highly focused on your specific set of keywords. This helps the search engines to decide on your websites ability to provide the information their searchers are looking for, thus helping your website to be found at the top of the natural search engine results, as opposed to the costly Adwords or Pay Per Click advertising many carry out.
6. (Well, what can I say … I love to overdeliver, 
) Help your audience solve a problem. What is causing your customers or clients’ sleepless nights? How can you help them with that? Helping them answer the questions they are seeking answers to will have them coming back time and again to get more of your services or products.
By understanding their needs, you are helping build a relationship that will continue into the future … in a social fashion, just as you would at a networking event. Look after your audience and it will love you forever!
Having a clear online marketing strategy helps lower your stress levels, focuses your mind, energizes your creative thoughts and cuts down the amount of time you have to spend trying to work out what to do each time!
For help with your online marketing strategy plan, take a look at what Social Media Sorcerer can do for you.
